A prominent sports wagering solutions firm, Betby, has named seasoned professional Pierre Pulis as its new Chief Marketing Officer. Pulis contributes more than 15 years of expertise to the position, having previously held content creation roles in both online and print media, along with a successful tenure at BtoBet, the sports betting arm of NeoGames.
In his new capacity, Pulis will guide Betby’s worldwide marketing endeavors, concentrating on enhancing brand recognition and propelling expansion. His direction will be crucial in implementing impactful promotional campaigns and realizing the company’s ambitious objectives for 2024 and beyond.
Both Pulis and Betby’s Chief Executive Officer, Leonid Pertsovskiy, conveyed excitement regarding this new phase. Pulis is keen to utilize his knowledge and collaborate with the skilled team at Betby, while Pertsovskiy is assured that Pulis’s extensive market comprehension and robust industry connections will be indispensable for the company’s ongoing prosperity.
This strategic placement follows Betby’s recent collaboration with African provider Africa365 in June 2023, indicating a period of vigorous growth and development for the firm.
A sports wagering website, Betby, has teamed up with iGaming content creator InfiGames. This collaboration will provide Betby with a wealth of fresh material for its platform, encompassing over 700,000 occurrences across conventional athletics and competitive gaming.
Furthermore, Betby commemorated its quinquennial milestone in October 2023 through a charitable fundraising event. The entirety of the proceeds generated was donated to “Common Home,” a Riga-based community hub that offers assistance to young individuals affected by the conflict in Ukraine. These resources will be utilized to organize a proper Christmas festivity for these children.
