BetMakers and Kambi Partner to Enhance Horse Racing Offerings

Wagering giants, BetMakers, a frontrunner in betting solutions, has teamed up with Kambi, a premier sports wagering platform provider, to bolster Kambi’s equestrian offerings.

This collaboration entails BetMakers contributing its unparalleled pricing proficiency, incorporating its advanced pricing framework and global horse racing data streams into Kambi’s platform. Consider it a significant enhancement to Kambi’s current horse racing infrastructure, particularly for the United Kingdom and Irish markets.

BetMakers will also furnish Kambi with a direct conduit to a plethora of racing information from diverse origins.

Jamie McKittrick, a high-ranking official at Kambi, emphasized the significance of a first-rate horse racing product, especially as Kambi broadens its footprint in the UK and Ireland. He views BetMakers, with its stellar reputation and comprehensive reach, as the ideal collaborator to elevate the horse racing encounter for both operators and punters.

BetMakers is delighted to unveil a significant agreement with Kambi, a worldwide frontrunner in digital wagering and gaming. This collaboration will introduce BetMakers’ state-of-the-art Price Manager platform to emerging territories globally.

“Kambi’s selection of Price Manager underscores the robustness and progress of BetMakers’ technological capabilities,” remarked Jake Henson, Chief Executive Officer of BetMakers. “We are confident that our close partnership with Kambi will foster continued innovation and provide best-in-class wagering offerings to Kambi’s clientele.”

This announcement follows BetMakers’ recent purchase of racing data and technology firm Racelab Global, encompassing ProForm and Odds Engine, further solidifying BetMakers’ dedication to delivering premier technology solutions for the wagering sector.

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