Betsson has teamed up with AC Milan, becoming the iconic Italian team’s official regional associate in Latin America. This thrilling collaboration grants Betsson exclusive privileges to utilize AC Milan’s intellectual assets across the area, amplifying brand exposure through stadium digital displays, the club’s internet presence, and its mobile application.
However, it’s more than mere branding! Betsson and AC Milan are developing a distinct content schedule brimming with exclusive material. This endeavor aims to bring Latin American supporters closer to the Rossoneri, providing them with a more captivating and immersive encounter.
Andrea Rossi, Commercial Head for South America at Betsson Group, stressed the alliance’s strategic significance: “This joint effort with AC Milan in LatAm strengthens our dedication to expansion in the region, enabling us to enhance our content and cooperate with a club that mirrors our inventive spirit.” He continued, “We’re eager to narrate the story of athletics in a contemporary and engaging manner, generating premium entertainment for Rossoneri enthusiasts throughout South America.”
Newly triumphant as the 2021/22 Serie A title holders, AC Milan underscored the mutual passion for football that forms the foundation of this partnership. The club emphasized the value of football’s positive principles in Latin America, a territory with a profound connection to the sport. This collaboration solidifies AC Milan’s presence in a market that holds historical weight for the club.
Casper Stylsvig, Chief Revenue Officer of AC Milan, expressed his excitement: “This partnership with Betsson enables us to engage even more deeply with over 75 million Rossoneri supporters across the region.”
Latin America has long held a deep affection for the Rossoneri. The supporters there are incredibly loyal to the team’s colors, and their enthusiasm is contagious. We are excited to collaborate in this area and eager to witness what we can accomplish as one.
