Betway has inked a deal to be the primary sponsor for the renowned ESL One Cologne Counter-Strike competition in 2017. This major competitive gaming event, frequently dubbed “the sanctuary of Counter-Strike,” is scheduled for July 7-9 and will showcase the top CS:GO squads globally. As a significant backer, Betway aims to elevate the spectator experience by incorporating real-time odds from their skilled esports analysts directly into the livestream.
Sixteen elite groups, including powerhouses such as Fnatic and Cloud9, will clash in the LANXESS Arena for the coveted ESL One Championship title and a portion of the $250,000 prize purse.
“We are delighted to collaborate with ESL and support such a legendary event on the CS:GO schedule in Cologne, featuring some of the planet’s finest teams,” stated Anthony Werkman, Betway’s Director of Marketing and Operations. “We are certain fans will appreciate the added thrill of live odds woven into the stream, providing them an opportunity to test their knowledge against our team of seasoned traders. We wish them the best of luck.”
Betway has been progressively expanding its footprint in the esports realm, providing a diverse array of wagering choices for enthusiasts. The company became a member of the Esports Integrity Coalition in 2016 and also serves as the principal sponsor for Ninjas in Pyjamas, one of the most celebrated esports organizations worldwide.
