A prominent sports betting media organization, Better Collective, has named Pernille Holbøll as its inaugural Senior Director of AI Editorial Content and Editorial Innovation. Holbøll, an experienced media leader with a robust history in digital evolution, will join Better Collective on December 1st, 2023. She transitions from Ekstra Bladet, a well-known Danish news source, where she held the Editor-in-Chief position.
In her latest role, Holbøll will guide the strategic course for content generated by artificial intelligence throughout Better Collective’s collection of sports media brands. She will collaborate closely with editorial and technical staff to create and deploy AI-powered content strategies, guaranteeing the company maximizes the business and editorial prospects presented by AI and content innovation.
“Better Collective occupies a distinctive position at the crossroads of technology and media,” remarked Holbøll. “As we expand and amplify our editorial content globally, it is crucial to harness the possibilities and collaborative benefits that AI provides.”
The remarkable achievements of the skilled individuals at Better Collective have consistently left me in awe, particularly their exceptional progress in developing AI capabilities. I am enthusiastic about contributing my strategic insights to support the continuation of their impressive expansion. Reuniting with the Better Collective team fills me with a sense of excitement.”
