Allwyn Partners with Levelling Up Goals Project to Promote Social Mobility in UK

Allwyn, a prominent European lottery entity and a member of the Czech Republic’s SAZKA Group, has partnered with the “Levelling Up Goals” project spearheaded by Justine Greening. This alliance underscores Allwyn’s commitment to nurturing equitable prospects throughout the United Kingdom.

The corporation will utilize the initiative’s 14 established objectives to develop a comprehensive “Levelling Up Impact Report,” meticulously monitoring the advancement of its impactful endeavors.

Justine Greening, a renowned social advocate and former Education Secretary, conveyed her enthusiasm, remarking, “I am genuinely thrilled to collaborate with Sir Keith Mills and the entire Allwyn staff on the ‘Levelling Up Goals’ initiative. Together, we will empower the organization to effect a profoundly positive transformation in communities across the UK.”

Reiterating this sentiment, Allwyn stressed its conviction in the transformative societal value of lottery revenues. The company acknowledges its distinctive position to leverage its influence and generate opportunities for all. By embracing the “Levelling Up Goals,” which have been widely embraced by numerous entities, Allwyn gains access to a clear and robust structure for gauging progress in social mobility. Allwyn firmly maintains that only through collective endeavors and cooperation can the ultimate objective of a truly mobile society in the UK be attained.

The “Levelling Up Goals,” co-established by Greening, function as a potent catalyst for social mobility by uniting the strengths of businesses, public sector entities, and universities. This all-encompassing initiative concentrates on critical life phases, from early childhood to adulthood, furnishing a more refined and effective benchmark for monitoring progress in social mobility.

Mr. Keith Mills, spearheading Allwyn’s proposal, conveyed his excitement regarding the alliance, affirming that Allwyn is profoundly dedicated to employing the lottery as an instrument for positive change. He stressed their keenness to cooperate with Ms. Justin Greening and her colleagues, in conjunction with other corporations and academic institutions participating in the Purpose Coalition, to effect a beneficial influence on localities.

This collaboration arises at a pivotal juncture for Allwyn as they contend to become the subsequent administrator of the UK National Lottery. The Gambling Commission is presently conducting the contest for the fourth National Lottery permit, and Allwyn stands as a formidable competitor.

Camelot has overseen the UK National Lottery since its commencement in 1994.

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