Chris Rock recently celebrated on the River Thames… accompanied by a majestic feline!
The comic, still basking in the aftermath of *that* Academy Awards incident, is the ambassador for BetMGM’s United Kingdom debut. Their strategy? Imagine Las Vegas glamour merging with London sophistication, featuring Rock navigating past the Elizabeth Tower in a motorboat, a genuine lion serving as his copilot.
Why a lion, you ask? It’s a tribute to BetMGM’s collaboration with LeoVegas, the gaming powerhouse. They’re going all out to make a grand entrance, even replicating the Bellagio water features for Rock to traverse.
BetMGM’s UK executive claims they’re introducing something entirely fresh to British wagering. With outrageous promotions and Rock spearheading the campaign, they’re certainly attracting attention.
The creative agency responsible for this audacious endeavor stated their desire to make a bold declaration. And truthfully, nothing conveys “We’ve arrived!” quite like Chris Rock, a lion, and a speedboat on the Thames.
The twist? Entain, a significant entity in the UK betting landscape and a collaborator in BetMGM’s US ventures, is opting out of this particular endeavor. It appears MGM is partnering solely with LeoVegas for this British expansion.
The company reacted to the report nonchalantly, stating they felt no concern. They asserted that the proclamation would not meaningfully affect their operations.
