PressEnter Group is undergoing a management buyout spearheaded by Lahcene Merzoug. This transaction marks a pivotal moment for the organization, effectively re-establishing it as a standalone entity. Merzoug, boasting an impressive history in the sector, formerly at the helm of ComeOn Group, will assume the role of Executive Chairman.
The company’s headquarters will remain in Malta, a strategic location for iGaming, and its well-known brands such as 21.com and NeonVegas will continue to function without interruption. This acquisition empowers PressEnter to hone in on its core competencies and pursue novel avenues for expansion. They have already targeted new markets for growth, including Ontario and Latin America, a prudent decision given their potential in these regions.
Merzoug appears enthusiastic about this new phase, and his guidance will be crucial in propelling the company’s future triumphs.
Merzoug revealed the company’s goal of achieving international gaming dominance while discussing their move into the North American market. He emphasized that their Ontario introduction is a significant stride, positioning PressEnter Group nearer to a global player base.”
