22BET has joined forces with the famous French football organization, Paris Saint-Germain (PSG), to act as their official digital wagering associate throughout Africa. This thrilling collaboration grants 22BET exclusive promotional privileges on the continent.
Within the scope of the agreement, 22BET will benefit from significant brand exposure at PSG’s home stadium, the renowned Parc des Princes, during the forthcoming season. This encompasses advertisements on LED displays encircling the field.
However, it extends beyond mere visibility. 22BET will also acquire access to unparalleled opportunities for their personnel and patrons, such as meet-and-greets with iconic PSG athletes and premium seating at home games. The partnership even permits 22BET to organize private functions at the Parc des Princes.
“This alliance with one of the most acclaimed and esteemed sporting entities globally fills us with immense satisfaction,” expressed Olatunji Idowu, Head of 22BET Africa. “PSG’s pursuit of excellence on the pitch aligns flawlessly with our own commitment to delivering a premier wagering encounter.”
He continued, “The club’s remarkable international expansion presents a fantastic prospect for us to further elevate the 22BET brand across Africa.”
This joint effort sees PSG join the ranks of numerous European football clubs that have recently partnered with wagering enterprises, particularly as the excitement for the new season intensifies.
In recent days, the prominent Italian soccer club Juventus revealed a collaboration with Parimatch. This closely follows a significant agreement in the English Premier League, where Arsenal secured a sponsorship arrangement with Sportsbet.io, a cryptocurrency sports betting platform based in Estonia.
