SOFTSWISS has broadened the horizons of their celebrated affiliate marketing platform, Affilka, by integrating a Cost Per Lead (CPL) commission framework into their commission constructor. This augmentation permits all Affilka subscribers to utilize CPL contracts, empowering them to disburse a predetermined sum for every triumphant player enrollment.
This novel commission architecture unlocks a realm of prospects for both partners and proprietors. Unlike the Cost Per Acquisition (CPA) paradigm, which mandates players to execute specific activities post-registration such as making a payment or engaging in sustained gameplay, CPL contracts proffer compensation for each signup irrespective of subsequent behaviors. It’s crucial to observe that proprietors retain the authority to withhold payments for players who remain unconfirmed, possess existing profiles at the gaming establishment, have been deactivated, or have implemented self-imposed limitations.
Affilka’s commission constructor is a multifaceted instrument that empowers proprietors to delineate target nations for CPL contracts and implement fluctuating tariffs for different geographic zones if necessary.
“The incorporation of CPL contracts signifies a logical evolution in our product trajectory. They furnish a plethora of opportunities for both partners and proprietors,” remarks a specialist from SOFTSWISS. “They are especially advantageous for partners who are unfamiliar with the iGaming domain or those seeking to gauge the efficacy of new brand propositions, transformation ratios, and investigate new geographic locales. Through CPL contracts, iGaming proprietors can amplify brand prominence and entice partners from other sectors. While CPL disbursements might be inferior to CPA, they frequently yield superior transformation ratios.”
In order to optimize your affiliate marketing endeavors, a deep comprehension of your traffic’s conversion rate is paramount. Anastasiya Borovaya, leading the Affilka product at SOFTSWISS, emphasizes that their platform empowers users with tools to meticulously adjust commissions. This capability enables the establishment of diverse rules to incentivize affiliates based on the precise expenditure incurred in acquiring a customer who converts.
SOFTSWISS’s Affilka platform is experiencing remarkable momentum, having recently onboarded its 150th client! The platform has secured partnerships with 10 new brands in the preceding two months alone. Amidst this rapid expansion, the Affilka team remains steadfast in its commitment to enhancing the platform through the introduction of novel features and ongoing refinements.
