Aviator, the immensely popular crash game developed by Spribe, has secured a partnership with UFC combatant Merab Dvalishvili as its latest brand representative. Dvalishvili becomes the second fighter to endorse the game, following in the footsteps of featherweight titleholder Alexander Volkanovski.
With an impressive 12 million monthly users, Aviator’s popularity has skyrocketed. This success has elevated it to the upper echelon of online games, standing alongside other renowned titles with distinct brand identities. Spribe’s accomplishments have also garnered recognition. The company was recently honored with the coveted “Breakthrough Company of the Year” accolade at the Global Gaming Awards EMEA in London, a testament to Aviator’s remarkable influence.
Originally from Tbilisi, Georgia, Dvalishvili is a formidable contender in the UFC’s bantamweight class. His path began with training in various combat disciplines from a young age. At 21, he made the bold decision to relocate to the United States to pursue his aspiration of becoming a mixed martial arts champion. His commitment and skill have propelled him to the pinnacle of his division, and now, he can add “Aviator brand ambassador” to his expanding list of achievements.
Sharing his enthusiasm for the collaboration, Dvalishvili remarked, “I’m excited to team up with Spribe, a company renowned for its innovation and for developing one of the most thrilling online casino games available. I’m certain this partnership will be a resounding success, and I eagerly anticipate sharing this experience with Aviator and my supporters.”
The online gaming platform, Spribe, has inked a long-term agreement with the UFC. This partnership will prominently display Spribe’s branding, including the logo of their well-known Aviator game, during UFC Pay-Per-View and Fight Night events. In a significant move for the sponsorship, bantamweight standout, Merab Dvalishvili, joins as a brand representative. He becomes part of a team that already features prominent athletes like featherweight champion Alexander Volkanovski. Spribe’s Chief Operating Officer, Giorgi Tsutskiridze, highlighted the shared energy between combat sports and the excitement of online gaming, particularly within regulated sectors. The goal of this collaboration is to introduce Aviator to a fresh demographic of enthusiasts who enjoy the thrill of competition and novel gaming experiences.
