Softswiss unveiled its 2023 Jackpot Report, featuring the key statistics of its all-encompassing player engagement solution. The report reveals that wagers placed on jackpots surged by nearly 300%.
Softswiss unveiled its 2023 Jackpot Report. The report indicates that wagers placed on jackpots rose consistently by 165% between January and December 2023. By year’s end, the total value of these wagers reached €63.96 billion. The quantity of jackpot campaigns expanded 3.8 times compared to 2022, reaching a total of 230.
The jackpot aggregator achieved notable milestones in 2023. From the start of the year, the number of brands utilizing its jackpot solution tripled. By year’s end, over 70 active brands existed, reflecting a substantial rise in market confidence and enthusiasm for the product.
One accomplishment this year was the introduction of a new network campaign called Prime Jackpot in the final quarter. This innovative feature quickly garnered significant player interest across various casinos.
This network jackpot enables operators to participate in a shared prize pool. All rewards are disbursed from this pool, rather than by individual brand operators. This approach assists in offering larger rewards to draw in more players, enhancing their engagement and loyalty, while streamlining costs for operators.
Alyaksei Douhin, the leader of Softswiss Jackpot Aggregator, provided his thoughts on these findings, stating: “There’s been a substantial rise in the number of customers and linked casino brands, along with the quantity and total worth of wagers participating in the prize pool.
In the year 2024, Jackpot Aggregator will exhibit its capabilities to a broader audience. This growth is founded on a personalized strategy, guaranteeing that each customer can modify product characteristics to meet their particular requirements. The Softswiss Jackpot Aggregator crew will be present at the ICE London exhibition from February 6th to 8th to share their most recent advancements and engage in product discussions with current and prospective customers. The team expressed their enthusiasm about witnessing clients actively utilizing Jackpot Aggregator, acknowledging the extra opportunities and worth it brings to their brand operations. Their solution enables operators to provide players with an improved gaming experience and more captivating bonuses. They have received a significant amount of feedback and meticulously analyze it to provide their clients with the most sought-after tools and methods.
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