Playtech and Scientific Games have forged a global distribution pact. This collaboration will enable both software providers to broaden their reach and distribution across the United States, Latin America, and Europe.
Scientific Games Corporation has inked a mutually advantageous distribution accord with Playtech plc, a leading global gambling technology firm.
This new alliance, uniting two industry behemoths, will permit Scientific Games and Playtech to mutually profit from each other’s reach and sway in the regulated markets of the United States, as well as Latin America and Central and Eastern Europe.
Playtech’s software will be made accessible to operators through the Open Gaming System (OGS). The agreement encompasses Playtech’s industry-leading casino offerings, including its slots, table games, and live casino entertainment collection, all of which will be integrated with Scientific Games’ features and promotional configurations. Playtech’s game content will be launched initially in New Jersey via OGS, followed by additional states.
Scientific Games’ OpenGaming initiative continues to flourish following recent partnerships.
This enterprise has constructed one of the globe’s premier online betting platforms, showcasing over 2,500 games, encompassing self-developed titles and content from various external studios. The platform also provides features such as escalating jackpots, complimentary spins, missions, and competitions, all of which incorporate responsible gaming tools that are readily accessible to participants during gameplay.
Playtech’s Chief Operating Officer, Shimon Akad, stated: “This is an exhilarating collaboration that unites two industry behemoths and is certain to have a significant impact on online gambling globally. Our fundamental strategy is to broaden the reach of our software through mutually advantageous partnerships with leading B2B providers in prominent markets, while enhancing the depth of content and services we provide to our existing clientele.
“This partnership will substantially augment SG’s reach in regulated markets within Latin America and Europe, concurrently offering our customers in these markets a more extensive portfolio of online gambling content. Playtech anticipates benefiting from SG’s leading position in the US market as we intend to introduce Playtech casino software in all regulated states.”
Scientific Games Digital Group’s Chief Executive Officer, Jordan Levin, remarked: “We will collaborate with Playtech to deliver high-quality and captivating game content to the US market and beyond.”
This most recent collaboration once again demonstrates OpenGaming’s critical part in unlocking fresh possibilities for game creators, enabling them to broaden their influence in key regulated markets.
“We are excited to introduce Playtech’s globally acclaimed games to our operating partners across the globe, offering outstanding entertainment experiences to their players.”
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